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Founded in 2012, Shenzhen Ruiboen Bicycle Co., Ltd. was founded by a group of cycling enthusiasts who love cycling. Ruiboen is a company specializing in the design, manufacture and market development and promotion of sports-grade bicycle parts. For the global bicycle friends, we provide quality bottom line and valuable bicycle parts.


Since the establishment of the company for 6 years, we have made unremitting efforts. At present, the company owns four independent brands: REBORN/AM/NONO/KOOZER, and develops bicycle accessories of different types/styles/levels. At present, the company has developed 4 series of more than 50 spare parts, and every year there are new products on the market. Among them, KOOZER series hubs have become the preferred brand of domestic and foreign riders, and the sales volume continues to grow at an annual rate of 30%.


We have always adhered to the brand management philosophy of “forge ahead, learn from others, and be grateful to society”, practice healthy life, advocate green transportation, and travel at low carbon to contribute our strength to protecting our planet.


Through the implementation of strategies such as open innovation, operational excellence management, and human resources development, we have fully constructed the company's core competitiveness, created value for customers and society, and won the praise of the majority of bicycle friends and society.